SIYA KOLISI and OAKLEY RENEW GLOBAL BRAND AMBASSADOR PARTNERSHIP
Thursday, September 21, 2023 —
Rugby legend Siya Kolisi and Oakley have renewed their global eyewear partnership for the 2023 season. A true symbol of inspiration and unity, the South Africa World Cup captain captured the world's attention in 2019 while guiding the Springboks to a sensational Rugby World Cup title.
As a member of Team Oakley , Kolisi will continue to utilize the brand’s products and technologies, including off-the-field lifestyle sunglasses such as Sutro, HSTN, both of which come complete with Prizm™ lens technology.
Kolisi made history in 2018 by becoming the first man of African descent to captain the South African national rugby team. This celebrated achievement boosted him into the global spotlight, where he has since used his platform to share his inspirational story of resilience and hope, all grounded in a strong focus on family values.
“I have always been drawn to brands that stand for impact, innovation and purpose,” said Kolisi. “Partnering with Oakley is an alignment of passions and values. I am proud to continue this journey of seeing clearer, aiming higher and making an impact together.”
A devoted Oakley enthusiast, Kolisi stays among the ranks of an esteemed roster of internationally celebrated professional athletes such as Kylian Mbappe, Alessia Russo and Alexia Putellas, proudly representing the Oakley brand.
Oakley, renowned for its rich legacy in sports performance around the world, proudly continues its partnership with Siya Kolisi: “Siya embodies the spirit of our brand - he's innovative in his approach to the game, authentic in his actions, and optimistically rebellious in pushing boundaries. His dedication and unwavering commitment to excellence mirror Oakley's core values. Together, we'll continue to redefine what's possible, break new ground, and inspire others to join us on this remarkable journey,” says Luca Magni, the Head of Sports Marketing EMEA for Oakley.
Furthering its commitment to the sport, Oakley is also the Official Eyewear Partner of The Sharks, one of South Africa’s most formidable rugby teams. To learn more about Oakley and shop all styles, visit Oakley.com.
For media inquiries and further information, please contact: [email protected]