OAKLEY®’S 2023 TOUR DE FRANCE™ COLLECTION PAYS HOMAGE TO THE ICONIC YELLOW JERSEY
Tuesday, June 20, 2023 —
The 2023 Tour de France™ Collection from Oakley® takes inspiration from one of the most recognizable symbols in cycling: the yellow jersey. The prestigious jersey is worn every day by the leader of the general classification and is bestowed on the overall winner on the Champs-Élysées. Wearing this jersey, even if for a single stage, is considered one of the greatest accomplishments in the sport as it exudes excellence and prestige.
The collection, which features best-selling styles including Encoder Strike, Sutro Lite Sweep, Radar EV Path and Sylas, are all treated with Oakley’s brand-new Tour de France™ speed splatter paint technique. The concept behind the technique was to give each frame an impression of speed, direction and movement to represent the riders competing. All of the Tour de France™ Collection eyewear comes with the Tour de France™ logo laser etched into the lens and a custom microbag.