OAKLEY® FUSES TECHNOLOGY AND NATURE TOGETHER TO CREATE FALL/WINTER 2020 DEFINITION COLLECTION

The Fall/Winter 2020 DEFINITION Collection pushes the boundaries by exploring how nature, technology and performance inform art. This set of eyewear, apparel and accessories leverages our most innovative ideas and expresses them on a platform aimed at the next generation of consumers. 

While the DEFINITION Project has continued to evolve, each collection can be traced back to the simple belief that technology can be (and should be) elevated to an artform. Oakley™ has  explored this concept since the early ‘90s while still staying true to its roots, transforming a passion for performance into a new type of visual expression at the forefront of design.

The newest iteration of DEFINITION places an emphasis on urban exploration and freedom of movement. This year’s collection manifests that through a fusion of technology and nature which results in a range of dynamic looks for every day and every place. Pieces feature garments in dark tones and technical fabrics with reflective details, matching futuristic design concepts with simplistic performance-driven aesthetics.  

Oakley DEFINITION will be available at www.Oakley.com, flagship Oakley® Stores and selected retailers worldwide in Fall/Winter 2020.