Min Woo Lee Joins Team Oakley: A NEW COURSE IS CALLING

Oakley is breaking the mold in golf, teaming up with Min Woo Lee, the phenom recognized for his standout performances on the PGA and European Tours. During an exhibition round of Waste Management Phoenix Open on Wednesday February 5th, Min Woo Lee exploded onto the scene wearing Oakley Sphaera Slash,  as the newest member of Team Oakley.

"Joining Team Oakley is more than just a partnership  – it’s about paving a new course for the future of golf," said Min Woo Lee. "I’ve always admired how the brand challenges convention with innovation and style, and that mentality resonates with how I approach the game. I want to play my way, bring personality to the course, and inspire the next generation to do the same. A new course is calling and I’m ready to answer it.” 

Min Woo Lee has made waves on both the PGA and DP World Tours, capturing titles and global attention with his dynamic presence and undeniable talent. With an aggressive playing style, fearless mentality and signature flair, Lee is redefining what it means to be a golfer – a vision that Oakley celebrates in its athletes 

“Min Woo Lee represents everything this new era of golf is about – confidence, individuality and an unshakable drive to push boundaries to redefine what’s possible on the course,” said Corey Hill, Head of Global Sports Marketing at Oakley. “A NEW COURSE IS CALLING isn’t just a tag-line; it’s a movement redefining the sport. This movement will inspire everything we do from research and design, to athlete partnerships, technology for the course and more. Min Woo Lee embodies this mentality, and we are here for it.”

The Waste Management Phoenix Open, with its unmatched energy and record-breaking attendance, serves as the perfect stage for this moment. As a part of the partnership, Lee tees off at the iconic 16th hole wearing Sphaera Slash, featuring Prizm™ Lens Technology for enhanced contrast, an ultra-light O Matter™ frame, and Unobtainium® grips for a secure fit. Its full-wrap shield design maximizes vision and impact protection, built for dynamic movement. His debut reinforces Oakley’s commitment to supporting elite athletes and pushing the boundaries of what’s possible in sports.

As Oakley continues to lead the charge in golf innovation, this partnership marks a bold new direction that challenges tradition and invites athletes and fans alike to embrace the evolution of the game. Lee will continue to sport Oakley’s performance and lifestyle eyewear crafted for peak performance and standout style on and off the course, further reinforcing the brand’s leadership in performance optics and athlete-driven design.

For more details about Oakley and its latest athlete partnerships, check out www.oakley.com 

About Oakley, Inc.

Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world. The holder of more than 900 patents, Oakley is a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire greatness. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with products that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is known for its High Definition Optics®, which features unparalleled optical clarity and precision along with impact resistance and UV protection, incorporated into all of the brand’s sun, prescription eyewear and premium goggles. Oakley extended its position as one of the world’s leading sports eyewear brand into apparel and accessories. Oakley has men’s and women’s product lines that appeal to Sports Performance, Active and Lifestyle consumers. Oakley is a brand of EssilorLuxottica. Additional information is available at www.oakley.com.