VISION FOR THE VISIONARY: OAKLEY & TEAM JUMBO-VISMA RIDE TOGETHER WITH A NEW PARTNERSHIP
Multi-Year Partnership will see Oakley as Exclusive Innovative Eyewear Supporting both the Men’s, Women’s and Development Cycling Teams
Monday, January 16, 2023 — Oakley and Team Jumbo-Visma announce a multi-year partnership, seeing Oakley as the exclusive eyewear sponsor for the racing team. Known for its illustrious roster of cyclists across disciplines and champions of world class events, the team will now benefit from Oakley’s premium eyewear, providing a performance edge to help break away from the peloton. The partnership also includes off-track endorsement for the athletes with Oakley lifestyle and Rx.
The brand will support Team Jumbo-Visma’s World Tour Men’s and Women’s Cycling Teams, Development Teams and Speed Skating Team. Team Jumbo-Visma is led by the likes of 2022 Tour de France champion Jonas Vingegaard, Cyclocross World Champion Wout Van Aert, three-time Vuelta a España Champion Primož Roglič, and racing legend Marianne Vos, among others.
Team Jumbo-Visma will be sporting Oakley performance eyewear including Kato, Encoder, Sutro Family, Radar EV, Jawbreaker, EVZero Blades at cycling’s biggest races including Giro d'Italia, Tour de France, Vuelta a Espana, Paris-Roubaix, Cyclocross World Cups.
“Oakley possesses incredible know-how in the field of lenses and glasses. We saw that with our own eyes last November when we had a tour of the Global Headquarters in California," said Mathieu Heijboer, Team Jumbo-Visma’s Head of Performance. "Their track record is impressive and the quality of their products is extremely good. They have been market leaders for many years for a reason, of course. With Oakley, we have once again brought in an A-status partner. We are sure that we are equipping our riders with the best glasses that ensure clear, sharp and accurate vision in all weather conditions."
“The Oakley team believes that a bike is more than just two wheels: it’s a vehicle for building community, expressing oneself, and finding purpose. While we strive for continual innovation in the sport performance arena, partnering with such a passionate group such as Team Jumbo-Visma is about much more than the accolades,” said John Ohail, Oakley Global Performance Sports Marketing. “Cycling is part of Oakley’s roots as a brand and as such, we see ourselves as ambassadors of the sport. Working with Team Jumbo-Visma allows us to work together to further develop industry leading performance innovation within the sport that we look forward to exploring in the years to come.”
Oakley’s long been a stalwart in the sport of cycling, carefully crafting a range of helmets, sunglasses, apparel, accessories, and protective gear for a variety of cycling and mountain biking terrains. Its ongoing “Be Who You Are” bike chapter is focused on the power of cycling and the communities that help strengthen it.
To catch the latest from Oakley and Team Jumbo-Visma, stay tuned to Oakley.com, @OakleyBike, @jumbovisma_road and @jumbovisma_women.