The Oakley Icon Outpost: A Bold Celebration of the Past, Present and Future of Football Innovation

Step into The Outpost and immerse yourself in the world of Future Genesis

As the world turns its eyes to the Super Bowl, Oakley invites fans and athletes to the Oakley Icon Outpost—an immersive, futuristic experience showcasing the brand’s relentless innovation and game-changing influence in football. Located in the vibrant heart of New Orleans, the Oakley Icon Outpost brings to life the brand's revolutionary journey from its early days in football to its historic partnership with the NFL and a bold vision for the future of the game.

Inspired by Oakley’s latest brand chapter, Future Genesis, The Outpost fuses a foundation that is rooted in the past, while embracing a vision of hope, progression and change for the future. Max Fearlight, the main character in the Future Genesis story, is always ahead of the curve, integrating cutting-edge technology and constantly reimagining and reinventing the future. 

Step into The Outpost and into the world of Max and Maxine Fearlight as they prepare for Sunday and beyond. 

Oakley Icon Outpost Immersive Highlights Include:

  • Custom Eyewear Personalization: Engage in hands-on Oakley Custom Program, which features Players Collection for the first time, to personalize eyewear to match your style. 

  • Vision for the Future: Experience the forefront of sport technology with an interactive look at Oakley’s newest cutting-edge innovations.

  • Athlete Connection: Recharge and connect with Team Oakley athletes, who live out Oakley’s mantra and share their stories of pushing the limits on and off the field.

  • First-Hand Future Genesis: Step into the virtual world of Oakley’s protopian future through a VR experience, unlocking the mysteries of Oakley’s futuristic tech. 

  • Max Fearlight’s Library, Work Table, and Grow Station: Explore the visionary’s creative spaces, where the future of football performance begins. Interact with Max’s book collection on the history of football innovation and check out his tribute to this year’s Big Game in his grow station.

  • Max Fearlight’s Trophy Case: Discover Max’s most prized possessions, the Patrick Mahomes Signature Series Evolution and Travis Scott’s vest.

At its core, the Oakley Icon Outpost reflects Oakley’s history of fearless commitment to pushing boundaries and invites fans to get inspired and take part in the growth of the game. Each chapter in Oakley’s football journey has set the stage for a new generation to redefine the game. So what’s next?

“At Oakley, we don’t just envision the future—we build it," said Caio Amato, Oakley's Chief Marketing Officer. "The Oakley Icon Outpost is more than an experience; it’s a statement of our relentless drive to Move The Game Forward. We exist to fuel greatness, equipping athletes and fans with the innovation and inspiration to redefine what’s possible. This space is a tribute to our legacy in football and a bold look at the game’s next chapter.”

As part of the Oakley Icon Outpost experience, guests visiting during the week in New Orleans will also get an exclusive first look at the all-new Chaminade Moon Dust with Prizm 24K —a standout release from the limited-edition Players Collection dropping on February 3rd — and more. 

The Oakley Icon Outpost [700 Magazine St, Ste 103] will be open to the public from February 6th-9th between 11AM and 4PM.

About Oakley, Inc.

Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world. The holder of more than 900 patents, Oakley is a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire greatness. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with products that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is known for its High Definition Optics®, which features unparalleled optical clarity and precision along with impact resistance and UV protection, incorporated into all of the brand’s sun, prescription eyewear and premium goggles. Oakley extended its position as one of the world’s leading sports eyewear brands into apparel and accessories. Oakley has men’s and women’s product lines that appeal to Sports Performance, Active and Lifestyle consumers. Oakley is a brand of EssilorLuxottica. Additional information is available at www.oakley.com.

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RYANN POWELL

PUBLIC RELATIONS SENIOR MANAGER, OAKLEY

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