THE OAKLEY EXOPLANETARY BUNKER IN THE HEART OF PARIS
HOSTING TEAM OAKLEY ATHLETES AND THE BEST IN PAST, PRESENT, TO FUTURE INNOVATION
Friday, July 26, 2024 — This summer, as athletes prepare for the biggest competition of their lives, the prestigious Palais Brongniart will be reborn as a haven to escape the chaos of the games. “The Oakley Exoplanetary Bunker”, a brutalist-inspired safehouse, will immerse visitors in the brand’s rebellious history, offering a journey through Oakley’s almost 50 years past, present, and the vision that shapes its future.
"At Oakley, we don't believe in predicting the future; we believe in creating it. We don't just witness greatness; we inspire and equip it. And the Oakley Exoplanetary Bunker is an experience to honor this obsession and celebrate our future!" shared Caio Amato, Chief Marketing at Oakley.
"Here's to breaking boundaries, rewriting history, and celebrating innovation and storytelling wrapped in art. Welcome to our Bunker."
Team Oakley Athletes and Oakley guests alike can reset, recharge, and get excited for the next competition in the spacious auditorium, complete with food, game viewing, and more, with the ambience set by a Live DJ. The bunker also features an athlete exclusive area, and different rooms and experiences, each dedicated to storytelling around Oakley:
The Oakley Muzm
A walkthrough Oakley’s history, the Muzm is a captivating showcase of its most iconic products, including those that throughout the years have made a bold statement on the world’s biggest sporting stage. From Over the Top, the radical eyewear worn by sprinter Ato Boldon in 2001, to Xeus and Kato, seen on elite athletes during high-stakes competitive moments, the Muzm tells the story of the relentless innovation and bold design that have made Oakley legendary in eyewear and beyond.
Innovation Area
Oakley’s cutting-edge designs will be on full display with a dedicated area for the latest product innovation. Introducing QNTM Kato: the next iteration of Oakley Kato, the ground-breaking frames that revolutionized the face of sports. The eyewear features the instantly recognizable, frameless, mask-like structure as its predecessor, strong enough for the best athletes but also customized for lasting comfort, no matter how intense the performance.
Redefine your vision with the most forgettable eyewear to date, Sphaera, find serenity and focus with Latch Panel, and get an exclusive behind-the-scenes look at the creation of Oakley’s latest breakthrough in surf, the WTR Icon helmet. And discover more of the unique products that grow the Oakleyverse in sports culture.
Lens Cut Bar
Athletes can transform Oakley’s most forgettable eyewear into a piece that is truly their own at the Lens Cut Bar. The bar features a monumental, five-axis cutting machine made to custom cut and assemble Sphaera eyewear. Athletes can choose from seven exclusive lens shapes, available only at the Oakley Exoplanetary Bunker, each varying in size and design, to create personalized eyewear that fits perfectly and matches their personality.
Shiftwave Experience
This dedicated recovery experience helps athletes find their inner spark, restore their flow-state, and unlock their victory protocol. Athletes, seated comfortably, will experience adjustable pulse waves of pressure that can be tailored to their needs. Throughout the session, they will be led through a guided meditation boosting regeneration and total readiness through breathwork and strengthening the mind-body connection.
The Future Genesis Room
The future of Oakley will come to life in a top-secret, “no phones allowed” room which offers a glimpse into the innovative minds at Oakley and a peek behind the curtains at what lies ahead for the brand.
The Oakley Exoplanetary Bunker is open from July 26 to August 11 and is restricted to credentialed guests only. Oakley has run safehouse lounges since 1996 in commemoration of the historic moments and trials of athletes.