THE NEW EXPERIMENT OF FOOTWEAR EVOLUTION: OAKLEY FACTORY TEAM INTRODUCES PAGURO
A MIND-BENDING SLIP-ON STYLE DESIGNED BY BRAIN DEAD, POWERED BY OAKLEY
Wednesday, July 5, 2023 — The Oakley Factory Team expands its creative ecosystem to include the Paguro Capsule Collection. The brand-new silhouette is the first-of-its-kind to be calibrated and developed deep in the Factory Team Labs.
Available in three organic tones – Coffee (for purchase exclusively through Brain Dead), Hummus and Toadstool – Paguro’s dynamic silhouette gets its name from the crustaceans that evolved by migrating from shell to shell.
Each Paguro mule is formed with a unique compound structure to create an intricate organic casing for lasting comfort and support. This intentional design is complimented by two contrasting densities of injected EVA which form the foundation of the sandal. Paguro’s durable heel insert provides a bouncy springboard for each step, while its cozy interior is calibrated by a firm exterior. An extra-dense outsole material grounds the shoe and keeps a tight grip on terrain as you explore.
The Oakley Factory Team Paguro in Toadstool is not poisonous to humans, unlike its fungus cousin. A unique purple hue gives these sandals a sense of softness and calm, one that encourages your feet to call this slip-on home.
The mouth-watering hue of the Oakley Factory Team Paguro in Hummus makes it the go-to mule for any occasion. The neutral upper mixed with the contrasting traction pods add to the complexity of its flavor.
The tasteful and sleek Oakley Factory Team x Brain Dead Paguro in Coffee, available for purchase exclusively through Brain Dead, is a subtle choice that complements any color palette. Bold and with eye-catching details, the Coffee Paguro features a silhouette that seamlessly slips on.
The exclusive Oakley Factory Team x Brain Dead Paguro Toadstool and Hummus colorways will be available from July 11 at 10 AM PT on WEAREBRAINDEAD.COM, Oakley.com, at select Brain Dead locations worldwide, and the following Oakley stores:
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Oakley Fifth Avenue, NYC
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Oakley Third Street Promenade, Santa Monica
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Oakley Cadorna, Milan
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Oakley Covent Garden, London
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Oakley Marina Bay, Singapore
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Oakley Shibuya, Tokyo
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Oakley Harajuku, Tokyo
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Oakley Shinsaibashi, Osaka
Stay tuned on Oakley.com and follow @wearebraindead, @oakley and @factoryteamproject for more.
About Oakley, Inc.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world. The holder of more than 900 patents, Oakley is a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire greatness. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with products that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is known for its High Definition Optics®, which features unparalleled optical clarity and precision along with impact resistance and UV protection, incorporated into all of the brand’s sun, prescription eyewear and premium goggles. Oakley extended its position as one of the world’s leading sports eyewear brand into apparel and accessories. Oakley has men’s and women’s product lines that appeal to Sports Performance, Active and Lifestyle consumers. Oakley is a brand of EssilorLuxottica. Additional information is available at www.oakley.com.
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