TEAM OAKLEY WELCOMES GLOBAL FLAG FOOTBALL POWERHOUSE DIANA FLORES
As Flag Football makes its official Olympic debut in LA28, Diana Flores’ partnership with Oakley Champions Diversity and Women Empowerment in Sports
Wednesday, August 14, 2024 — Taking a bold step in Moving the Game Forward, Oakley signs Diana Flores, Mexican National Flag Football superstar and global ambassador for the sport. With her fearless spirit and undeniable drive, Flores will join Oakley’s team of game-changing athletes and make waves across the Flag football space leading up to 2028.
Diana Flores is a trailblazer in the world of Flag football, both on and off the field. At a young age, she has already established herself as a global ambassador and advocate for the sport. From leading the Mexican National Team to numerous victories to being named the Most Valuable Player at the 2022 World Games, her impact on the game is undeniable. As Flag football prepares to make its debut on the Olympic stage in 2028, Flores’ role continues to inspire a new generation of rising athletes.
“Breaking boundaries as a Latina has always been my goal, and I’ve faced challenges where people said, ‘You’re too small, you can’t do this.’ But I’ve learned that the power of ‘No!’ is the fuel for my journey,” says Team Oakley Athlete, Diana Flores. “Joining Team Oakley represents not just my personal triumph but the opportunity to join forces with an iconic brand, while continuing to elevate the sport on a global stage and inspire others to go out there and chase their dreams.”
Flores has not only propelled to the forefront of the sport but has also inspired countless young women athletes around the world. Flores has already made impactful strides in advocating for gender equality to create a more inclusive and diverse community for generations to come. This partnership highlights Flores’ achievements but also signals an ever-growing step towards a more dynamic and inclusive future for sport.
“Welcome to the football revolution,” says Corey Hill, Head of Oakley Global Sports Marketing “Diana’s influence on the game is unstoppable and truly embodies what we stand for at Oakley: inspire youth athletes, be authentically yourself and drive change. With the 2028 Olympics on the horizon, it’s a very exciting time to welcome such a global star.”
As Oakley continues to build advocacy for the next generation and support the growth of women’s flag football, the brand is showing up at the NFL Flag Championships this upcoming weekend. In addition to being a sponsor of four Nationally recognized clubs participating, Conquer Chargers, Staten Island Giants, Tucson Turf and reigning NFL Flag Championship winner, Texas Fury; Oakley will engage with young athletes and equip them with best-in-class eyewear for use on and off the field. Oakley will also engage with select athletes for social content capture throughout the weekend to enable young women to dive into additional aspects of the business of sport. The Championship will end honoring the best-of-the-best “Oakley Future of Flag" team.
Flores will be seen wearing the brand’s cutting-edge performance eyewear, including Oakley Sphaera, Radar EV Path, Hydra and more. She will join the roster of notable Team Oakley athletes from the likes of Justin Jefferson, Kylian Mbappé, Patrick Mahomes, Fred Kerley, Damian Lillard and more. Oakley is committed to partnering with world-class athletes who push the limits of what’s possible.
For more information about Oakley and flag football product, please visit oakley.com.
About Oakley, Inc.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world. The holder of more than 900 patents, Oakley is a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire greatness. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with products that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is known for its High Definition Optics®, which features unparalleled optical clarity and precision along with impact resistance and UV protection, incorporated into all of the brand’s sun, prescription eyewear and premium goggles. Oakley extended its position as one of the world’s leading sports eyewear brand into apparel and accessories. Oakley has men’s and women’s product lines that appeal to Sports Performance, Active and Lifestyle consumers. Oakley is a brand of EssilorLuxottica. Additional information is available at www.oakley.com.