PAS NORMAL STUDIOS X OAKLEY LIMITED EDITION COLLABORATION

MERGING PERFORMANCE WITH CONTEMPORARY DESIGN, MADE FOR ALL TERRAINS OF LIFE, ON AND OFF THE BIKE

Wednesday, April 24, 2024 — Oakley® and Pas Normal Studios® join forces for their first limited-edition cycling collection, blending a tale of racing and community. From daily commutes to adventurous rides and race victories, the line celebrates cycling’s unique lifestyle. With both performance and everyday eyewear, technical gear, and casual wear, merging tradition with innovation in style and function, Pas Normal Studios x Oakley collaboration is made for riders to carve their own path. 

"For me, cycling is the journey and not the destination," says Karl Oskar Olsen, Creative Director and Pas Normal Studios Co-Founder. "Collaborating with Oakley, one of the strongest brands in the industry with its rich history is a natural progression of where we want to take Pas Normal Studios“.   

“Partnering with Pas Normal Studios, we fuse two iconic sports styles and distinctive brand essences,” says Brian Takumi, VP of Brand Soul and Creative at Oakley. “Cycling put Oakley onto the map as a performance leader of technology and design in 1984. Pas Normal Studios is an exciting evolution from being focused on the pure competitive side of the sport to the culture of what drives it. Our collaboration is a testament to the human endless quest for betterment and adventure, celebrating the spirit of exploration that rides within cycling DNA”. 

The limited-edition collection of sunglasses and apparel merges Oakley’s staple silhouettes with distinctive pantones of Pas Normal Studios: pristine, black olive, and purple. The Cycling Kit merges performance with contemporary design on the bike, while the Casual Wear Collection includes off-race pieces for everyday adventures. 

Purposefully designed, the Pas Normal Studios x Oakley Cycling Kit includes:  

• ENCODER STRIKE VENTED BLACK OLIVE w/ PRIZM™ ROAD JADE: Pas Normal Studios Encoder Strike blend functionality with heritage elements of Oakley Razor Blades to offer a premium experience, built for cyclists seeking a competitive edge. The lightweight, durable frames are complete with a vented Plutonite® lens for optimal airflow and Pas Normal Studios etching between the brows.   

• RADAR EV PATH OFF WHITE w/ PRIZM™ TUNGSTEN: A widely considered sport-eyewear classic, Radar® EV Path® forged its way to the Pas Normal Studios® by cyclist demand. The limited-edition style features a timeless color combination of a glossy bone-colored frame and a purple Ellipse icon on the temple. 

• MECHANISM JERSEY: Merges technical performance with fashionable aesthetics while remaining a staple for everyday rides with lightweight and breathable fabrics for an aerodynamic fit during fast-paced racing. 

• MECHANISM BIBS: Fitted to match the optimal riding position without restricting mobility, the Mechanism Bibs are constructed with compressive yet elastic textiles and a four-layer ultralight foam chamois that moves with the rider. 

The Pas Normal Studios x Oakley collaboration is rounded out with a Casual Wear Collection that transcends bike performance to embody the distinctive lifestyle that comes along with cycling, with functionality and adaptivity at the forefront. Rooted in the essence of both brands, Pas Normal Studios® Terrigal offers a contemporary twist to everyday essentials. The Terrigal Satin Gold style, equipped with Prizm™ Tungsten lenses, features a subtle "Road to nowhere" etching, perfect for any occasion. Complementing the eyewear are cycling-inspired classic wardrobe pieces, including the Off-Race T-Shirt, Off-Race Hoodie, Off-Race Cap, and the Off-Race Technical Musette.  

The Pas Normal Studio® x Oakley® Collection will be available in limited quantities in select Pas Normal Studios and Oakley retailers beginning April 30th.  

About Pas Normal Studios:

Pas Normal Studios is a Copenhagen based brand of contemporary, technical cycling clothing. The concept of Pas Normal Studios is to create technically perfect apparel, combined with visionary aesthetics. Through innovative designs, brand collaborations, and sourcing of new production methods, Pas Normal Studios strives to bring out collections that define modern cycling in a different context.

The brand honours the great traditions of cycling, but is above all committed to the patterns and colours that define state of the art fashion today. The uncompromising attention to detail and hand-made, sustainable quality is paired with an inspired take on today's look and feel. Pas Normal Studios produces high-end clothing with textiles and methods at the same level as demanded by professional riders - but at the same time, all styles are created for long-term usage and durability. Based in Scandinavia, but with a specific international element, Pas Normal Studios can now be found globally at retailers and online.
www.pasnormalstudios.com

About Oakley:

Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world. The holder of more than 900 patents, Oakley is a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with products that world-class athletes around the globe depend on to compete at the highest levels. Oakley extended its position as one of the world’s leading sports eyewear brand into apparel and accessories, developing men’s and women’s product lines that appeal to Sports Performance, Active and Lifestyle consumers.