OUR ORIGINS RIDE WITH US: CREATING FOR THE FUTURE, DELIVERING TO THE PRESENT
New cutting edge campaign redefines culture-defining innovation standards and reestablishes Oakley as an MX industry leader
Saturday, January 27, 2024 — Oakley’s motocross goggles have become a symbol of style and performance, reflecting the brand’s commitment to pushing boundaries and redefining industry standards…again. Loyal to motorsports, the brand is committed to pushing the sport for future generations and is setting the stage for the next 50 years of innovation. Our Origins Ride With Us.
Together we have created a new vision for the future of MX while paying homage to the brand’s two-wheeled past. The film opens teasing a set of Oakley MX Grips, the first milestone in Oakley's motocross history and a groundbreaking product that proved the brand's prowess in developing high-performance accessories. The story continues with the introduction of an undeniable mark on the sport with its commitment to innovation and cutting-edge product design.
The introduction of Oakley MX goggles into the space signified a pivotal moment in the motocross world, as Oakley began its dedicated journey enhancing the performance and safety of riders, while also being a staple for style. Oakley's goggles have graced the faces of motocross legends such as Jeff Ward, Ricky Carmichael, Johnny “O’Show” O’Mara, James “Bubba” Stewart to current and future legends like Eli Tomac and Chase Sexton, earning a reputation for being the goggle of choice for those who require nothing but the best.
To this day, Oakley continues to commit to meeting the specific needs of riders, while setting a new standard in goggle performance with the Airbrake MX. Featuring Prizm Lens Technology, Triple-Layer face foam for comfort, ventilation to avoid fog, switchlock technology and more, these goggles allow athletes enhanced vision and optimized performance.
Our Origins Ride With Us can be viewed on Oakley’s YouTube channel or @OakleyMotorSports on Instagram beginning Saturday, January 27th 2024.