OAKLEY’S JAPAN COLLECTION BREAKS BORDERS WITH LATEST LAUNCH

FUNCTION MEETS DESIGN WITH THE INTRODUCTION OF NEW FIELD GEAR LINE MADE FOR OUTDOOR ADVENTURE OR CITY LIFE

Monday, March 25, 2024 — Function and design are taking the world by storm. For the first time ever, Oakley's Field Gear Line, designed in Japan, will be available in EMEA and APAC. Made for rain or shine, city streets, or rugged trails, the Field Gear Line offers modern and durable apparel perfect for outdoor enthusiasts.  

Designed to protect the body from extreme outdoor conditions and engineered for adventure, the Field Gear Line integrates high-performance materials and Oakley technologies, ensuring protection and comfort through strong sunlight, sudden wind or rain, and other elements. From the city streets to the muddy trails, the Field Gear Line balances function and design for a range of outdoor wear. Japanese craftsmanship shines through in the collection, showcasing technical excellence, elevated trims, and performance-oriented fit. Paired with premium, wrinkle-effect woven fabrics in neutral tones, the result is timeless apparel marked by quality, authenticity, and attention to detail. 

The Japan Collection also has exclusive apparel for Golf and Training, featuring Hydrolix, Hydrofree DWR, and UPF50 materials for sun protection and remaining dry and comfortable. The Golf Collection offers three distinct styles–the fashionable Skull, the retro-inspired Icon, and the classic OG–all made to elevate the game.  

The Japan Collection will be available for purchase in select countries across EMEA and APAC starting March 26th, exclusively through Oakley.com and select stores and accounts.