OAKLEY® WELCOMES YOU TO THE YEAR OF THE RABBIT WITH THE 2023 LUNAR NEW YEAR COLLECTION

Oakley® releases its 2023 Lunar New Year Collection which honors the widely celebrated holiday. The collection embodies the spirit of new beginnings and pushes us to embrace what the upcoming year will bring, all while commemorating the black water rabbit, the Chinese zodiac sign for 2023. 

The rabbit, the fourth animal of the Chinese zodiac, is symbolic of peace and prosperity. The rabbit is viewed as earnest and pure, but equally cunning and agile, characteristics that Oakley brought into its 2023 Lunar New Year Collection. 

The collection includes iconic styles like Frogskins™ A with Prizm™ Ruby lenses, alongside EVZero™ Path® with Prizm Trail Torch lenses. Both styles are accentuated by matte black frames with clear tactile gloss, adorned with the Oakley logo in satin gold. This exclusive frame treatment is a nod to the rabbit’s friendly and vigilant nature. Both Frogskins A and EVZero Path come in special Lunar New Year packaging, including custom microbags, cases, and a traditional red paper envelope customarily gifted during this holiday, all adorned with the festive Oakley Rabbit logo.

The 2023 Oakley Lunar New Year Collection will be available starting January 10th in select Oakley stores in China, Malaysia, Singapore, Thailand, South Korea, Hong Kong, Japan, U.S. and on Oakley.com.