OAKLEY® WELCOMES THE YEAR OF THE DRAGON WITH 2024 LUNAR NEW YEAR COLLECTION

THE FOUR-PIECE COLLECTION FEATURES CLASSIC DESIGNS REVITALIZED BY THE MIGHTIEST CREATURE IN THE CHINESE ZODIAC

Tuesday, January 2, 2024 — The Oakley® 2024 Lunar New Year Collection, celebrates the rich tradition of welcoming the good and the new in Chinese culture. Drawing inspiration from the powerful spirit of the Wood Dragon, the Chinese Zodiac of 2024, the collection encourages wearers to depart from tradition and boldly embrace the future.  

As the only mythical entity in the Chinese zodiac, the dragon is an emblem of uniqueness. Possessing inherent courage, tenacity, and intelligence, dragons exude enthusiasm, confidence, and authority. Notably, it is distinguished for its daring, and future-forward nature, traits which the brand embraces and brings to life in its newest collection. 

The four-piece 2024 Lunar New Year Collection reimagines two iconic eyewear styles, Holbrook® and Sutro, each outfitted with fiery Prizm™ 24K lenses and a custom microbag adorned with a hand-drawn dragon logo print. The styles feature a captivating geometrical pattern on their stems, symbolizing lunar shadows and moon phases derived from the lunar calendar, and a distinctive Lunar Dragon logo adorning the lens. The collection is complete with Line Miner™ Goggles with Prizm™ Snow Torch, also equipped with the signature geometrical pattern on the strap, and MOD1 helmet, with hand-drawn dragon logos on the temples.  

The collection will be available starting January 2nd, in select Oakley stores and on Oakley.com.