OAKLEY® STEPS INTO UNCHARTED TERRITORY WITH INFINILOOP
The latest release in Oakley® design innovation masters the geometry of infinity and wraps it in art.
Oakley® has transformed the concept of infinity into a wearable artifact. Born from a relentless drive to experiment, Infiniloop represents a prototyping breakthrough, mastering the geometry of the single continuous line to achieve the ultimate design constraint: the fewest number of lines needed to carry a lens across the face.
Defined by a sophisticated dual-material composition, the upper and lower frame lines utilise Titanium and O-Matter™, respectively, meeting at only a few delicate intersection points. This deliberate use of negative space allows the lenses to seemingly float within the frame, exposing the outer edges and creating a striking visual spectacle of wearable architecture. Arriving in limited quantities of Polished Chrome, Matte Black w/ Prizm™ Black, Infiniloop represents a rare expression of progressive design, collectible appeal, and industry-leading technology.
While the engineering remains grounded in the present, the inspiration is firmly rooted in the Future Genesis saga, Oakley®’s ultimate creative brand platform that informs both storytelling and iconic product innovations. The launch of Infiniloop is accompanied by a collector’s set of comic books from Future Genesis Chapter 2.
Future Genesis Chapter 2 reconnects the audience with brand hero Maxine Fearlight, whose rogue journey towards the outer world is about to change her life forever. Infiniloop extends the story of the universe that inspired its creation.
Oakley® Infiniloop is set to release on July 14th, available on Oakley.com and at select Oakley stores.
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CLAIRE BARRY
