OAKLEY® DESIGNS GROUNDBREAKING SOLUTIONS TO IMPOSSIBLE CHALLENGES
Thursday, July 6, 2023 —
Defying limitations. Creating extraordinary moments. Reshaping the culture. It’s how many would describe the legendary role of Tom Cruise as Ethan Hunt in the upcoming Mission: Impossible – Dead Reckoning Part One. It’s also how you could tell the story of Oakley® becoming the world’s premiere choice for performance eyewear.
The mission here was clear: Oakley and Cruise were to design and produce the perfect eyewear for his character, Ethan Hunt, ahead of one of the most dangerous stunts seen in the franchise . The result is the ECLP23 which features High Speed Protection, expanded field of view and Zero Gravity making sure the eyewear was custom fit for his face, leaving no room for chance in this historic moment in the Mission franchise.
The one-of-a-kind prototype eyewear behind the logic defying stuntwork in the film, ECLP23 will be available to see at the Oakley Headquarters at One Icon this summer.
For more information about Oakley, please visit Oakley.com and follow @Oakley and see Mission: Impossible – Dead Reckoning Part One in theaters July 12, 2023.