OAKLEY® CRUSHES THE ORDINARY WITH A NEW ENCODER DIMENSION & THE DEFINITION TRAVEL CAPSULE
EXPLORE THE NEWEST INNOVATION FOR LIFESTYLE GEAR THAT WORKS
Friday, October 13, 2023 —
The world is always evolving, but instead of waiting, we’re entering a new dimension – the Oakley® way. Our two new eyewear and apparel lines, the Encoder™ Extension Collection and Definition Collection, are crushing the Ordinary. Both collections redefine the aesthetic for gear that works and operates while keeping functionality at the heart. Oakley’s Crush the Ordinary campaign smashes the limitations in design and technology.
This collection takes Encoder, a longstanding performance eyewear favorite, up a notch as only Oakley can. The multi-sport shade with revolutionary lens design has been reimagined to create the Encoder Extension Collection, welcoming two brand-new styles to its arsenal. The Encoder Ellipse and Encoder Squared styles re-envision the original Encoder lens shape, enhanced by functional venting that provides a fresh and unique look. Encoder Ellipse – available with Matte Black, Matte Navy, Gold, and X-Silver frames – pays homage to the shape of the iconic Oakley logo while Encoder Squared – available with Sky Blue, Matte Black, and Matte Carbon frames – pulls inspiration from the design’s squared and parallel lines, sleek yet comfortable for everyday wear. The Encoder Extension line is available worldwide with Prizm™ Lens Technology to enhance color, contrast, and detail to make the most of any activity.
The Definition Collection is designed for the pursuit of new experiences. Featuring all-black jackets, tees, pants, and vests for every day, the capsule fuses craftsmanship and precision with ultra-luxurious fabrics to transcend beyond just premium apparel. The collection features hidden smart-pocket systems where you can carry your passport, airpods, keys, and more, providing easy access to conveniently tucked-away personal items. Taped seams and waterproof zippers ensure exceptional protection from the elements and allow you to embrace adventure without compromising style.
Purposefully designed to blur the lines between fashion and function, the Definition Collection includes the following:
- FUNCTIONAL SHELL JACKET: The Functional Shell Jacket welcomes seamless movement and smart pockets. It’s crafted with precision, premium materials, and ultralight windproof fabric, giving you the best on all levels.
- PREMIUM COTTON POCKET TEE: Fusing craftsmanship & pragmatism, this technical tee is tailored for peak day-to-day performance. Stay ahead with cleverly designed smart pockets for hassle-free storage. Engineered from premium moisture-wicking fabrics, it’s the ultimate essential that blends style, functionality, and an unbeatable edge.
- FUNCTIONAL NYLON PANT: the Definition Collection Functional Nylon Pant seamlessly blends rugged style with cutting-edge features. Experience ultimate protection with critically taped seams, welded waterproof zippers, and hidden side zipper mesh vents for optimal airflow. Stay organized on your journey with the inner mesh smart pocket system and make the most of a customized fit thanks to the interior ankle cinch cord.
- THERMO PANEL VEST: Boost your experience with the Thermo Panel Vest, which combines innovative features and premium craftsmanship. The critically taped seams and welded waterproof zippers ensure exceptional protection. Neoprene panels at the shoulders add a modern touch, while thermal paneling provides optimal insulation for warmth. With an inner mesh pocket system, your essentials stay organized and easily accessible. The stretch binding at the arms and hem offer a comfortable fit and enhanced mobility, so you can embrace adventure without compromising on style.
- POCKET COTTON LONG SLEEVE TEE: It’s built for everyday wear, but this isn’t your average long sleeve tee. The Pocket Cotton Long Sleeve Tee features a ribbed collar, taped-on seams, plus a hidden zip pocket to discreetly keep items secure throughout any exploration.
- FLEECE PANT: Warm, comfortable, and created to take you wherever you need to go. Completed with an inner mesh smart pocket system that features reverse coil zip side pockets to give an ultra-smooth and invisible zipper effect. With stretch binding hem for breathability and taped seams, the Fleece Pant blurs the lines between functionality and fashion.
- SOFTSHELL JACKET: The Softshell Jacket boasts critically taped seams, a bonded waterproof zipper, stretch binding around the hood, cuffs, and hems, and is complemented by inner mesh smart pocket systems. Designed to be both windproof and breathable, the water resistant softshell jacket is perfect for whatever journeys lay ahead.
- CREW NECK: Sleek, versatile, and the perfect piece to add to your wardrobe. The all-black Crew Neck is designed with taped-on seams that give added dimension, and inner mesh smart systems within the near-invisible reverse coil zip side pockets for hassle-free accessibility to your items.
- FULL ZIP HOODIE: The Definition Collection’s Full Zip Hoodie is crafted with stretch binding around the hood, cuffs, and hem for ultimate comfort. The welded waterproof zippers, taped-on seams, and adjustable hood solidifies this piece as a closet staple.
- PREMIUM COTTON TEE: The Premium Cotton Tee is a classic, versatile piece made to weather any storm. The tee is elevated with a ribbed collar, double stitched hems, and embroidered logo, proving it’s all in the details.
The Definition Collection will be available on oakley.com and in select Oakley retailers in EMEA markets only. Shop the Encoder Extension Collection worldwide, exclusively on oakley.com and in select Oakley retailers.