OAKLEY® AND TWICEME TECHNOLOGY® PARTNER TO BRING ENHANCED SAFETY TO NEW BIKE HELMETS
Innovating Action and Endurance Sports, Together
Oakley, a leading product design and sport performance brand, announces a partnership with Twiceme Technology, a safe-tech company out of Sweden. The partnership will debut with the integration of twICEme in an upcoming helmet launch for its spring 2023 collection. Oakley’s history of innovation will combine with Twiceme Technology to enhance the overall safety of its new line of helmets by offering the latest in digital equipment.
twICEme is an integrated smart-tech that allows users to store personal safety information in their gear. Data such as allergies, previous injuries, insurance information, emergency contacts, and more can all be uploaded to the user’s profile via the twICEme app. In a situation where the user is injured or unresponsive, medical and rescue professionals can access their profile, even without the app, by simply tapping their smartphone to the twICEme symbol displayed on the equipment. Access to this safety information will give first responders a clear, efficient way to make decisions in the case of an emergency where time is often most critical.
Oakley’s decision to team up with Twiceme Technology epitomizes the decades of innovation they have brought to both traditional and action sports arenas. It is this type of innovation that will prolong participation and garner more future participants. Weaving a “smart “ element into gear at a production level brings performance to a new height beyond expected safety and function. Oakley’s wealth of knowledge and history in the action sports community goes to show that safe sport is better sport.
“Our team is on a constant pursuit of innovation, fostered by a mission to merge the worlds of technology and sport in a way that benefits all types of people, from passionate athletes to those simply looking to stay active or find leisure,” said Ryan Saylor, SVP Product Development at Oakley. “Implementing TwICEme technology into our helmets achieves that goal while providing additional safety measures for riders. This partnership will prove fruitful not only for the immediate protection of riders, but also in providing a glimpse into the future of sport as we know it.”
“We believe that personal safety equipment can be greatly benefitted from becoming smart as it could make practitioners of action sports safer,” said Christian Connolly, CEO of Twiceme Technology. “Through Oakley's partnership and integration of twICEme in their coming collection of helmets, we continue to take large strides towards establishing our safety tech as an industry standard for action sports in the future.”
About Oakley®
Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world. The holder of more than 900 patents, Oakley is a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire greatness. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with products that world-class athletes around the globe depend on the compete at the highest level possible. Oakley is known for its High-Definition Optics®, which features unparalleled optical clarity and precision along with impact resistance and UV protection, incorporated into all of the brand’s sun, prescription eyewear, and premium goggles. Oakley extended its position as one of the world’s leading sports eyewear brand into apparel and accessories. Oakley has men’s and women’s product lines that appeal to Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. Additional information is available at www.oakley.com.
About twICEme®
Twiceme Technology is a Swedish safe-tech company aiming to make equipment safe by making it smart. Established in 2016, twICEme® is a near-field communication technology based on an idea from ex-militaries. It has since been developed in close collaboration with professional rescue teams. By building a global symbol of safety, Twiceme aims to make people safer while enjoying their pastimes more.