OAKLEY UNVEILS LATEST CHAPTER OF ‘A NEW COURSE IS CALLING’ FOR GOLFERS WHO SEE THE GAME DIFFERENTLY
Starring Min Woo Lee, JR Smith, Paris Hilinski & Chase Sexton, 2026 Campaign Features Short Film & New Golf Eyewear Collection
Off the heels of launching Fusion Collection driven by JR Smith, a head-to-toe golf capsule, Oakley unveiled today the latest evolution in its golf campaign, ‘A New Course Is Calling’.
Brought to life in a short film and gallery of content, ‘A New Course Is Calling’ features Team Oakley’s Min Woo Lee, PGA Tour Winner; JR Smith, Two-Time NBA Champion turned collegiate golfer; Paris Hilinski, pro golfer and fashion star; and Chase Sexton, Supercross and Motocross Champion. They descend upon Wolf Greek Golf Club, the scenic golf course that winds through beautiful red rock canyons, to showcase what ‘A New Course Is Calling’ is all about.
Golf has always been shaped by its past – its legends, its etiquette, its manicured fairways and
whispered commentary. Oakley honors that history and respects the craft and precision that built this game. But respect doesn’t mean repetition, and tradition isn’t the same as stagnation.
With Min Woo, JR, Paris and Chase, there’s a new generation on the tee box. As seen in ‘A New Course Is Calling’, Oakley’s golf crew shows up with personality, creativity, and no interest in playing golf the way they’re told it has to be played. They love the game not because of what it was, but because of what it can be. Oakley understands that evolution is not rebellion, it’s relevance.
With the new campaign comes an innovative golf eyewear collection of lens technologies and frame offerings. Being introduced to Oakley golf eyewear this year is Prizm Slate, a higher transmission lens fine tuned specifically for cloudier days and heavily shaded areas. Prizm Slate is engineered to enhance color vividness, like natural greens and blues, helping to sharpen the details out on the course.
Throughout ‘A New Course Is Calling”, Team Oakley can be seen wearing:
Suture Jacket
Designed to be different, Suture Jacket has an edgy aesthetic and attitude that speaks to the future of sport. Suture Jacket’s familiar forebear is inspired by Fang, one of Oakley’s most iconic lifestyle designs, and features transparent silicone temple socks with underlying spike details.
Bisphaera
Designed to dominate on and off the course, Bisphaera is engineered with lightweight, durable O Matter frame material providing all-day comfort. Bisphaera has expanded lens options, including Prizm Golf, Dark Golf and Slate enhancing colors and sharpening contrasts for every light condition out on the course.
Flak 2.0 XXL
Designed for performance with precision, Flak 2.0 XXL offers an Extra Large size frame with enhanced lens coverage, and every millimeter of the peripheral view is optimized with High Definition Optics™ in a durable yet lightweight design. Expanded lens options include Prizm Golf, Dark Golf, and Slate, helping to fine tune every light condition on the course and keep focus locked from first swing to final putt.
Versafuse RX
Designed to adapt to whatever comes your way on the golf course, Versafuse features O-Matter lightweight frame material providing strength and flexibility, a TruBridge Sport Unobtainium® Nosepad to ensure maximum comfort and increased grip, and Unobtainium® Earsocks that keep the frame in place over the ears without slipping.
Neoastra RX
Neoastra prescription eyewear features clean lines, sculpted metal and a bold lens shape to deliver unapologetic confidence with a nostalgic edge. Neoastra comes with adjustable gooseneck Grip-Fit transparent nosepads for a tailored fit that stays secure throughout the entire round, no matter the conditions.
To watch ‘A New Course Is Calling’ and shop Oakley’s latest golf eyewear, apparel, accessories and footwear, head to Oakley.com.
