OAKLEY SPOTLIGHTS OFF-FIELD STYLE WITH DIVERGENT NEW PLAYERS COLLECTION
From bright lights to your next ring, the all-new lifestyle eyewear line is designed to make a statement off the field
Thursday, August 29, 2024 — Bringing game to their everyday life, a diverse new generation of athletes are redefining expectations both on and off the field, paving the way for the newest chapter in Oakley’s storied heritage. Players Collection is a bold evolution that bridges the gap between the intensity of the field and the sophistication of the tunnel walk. Designed with the modern athlete in mind, this collection is set to redefine off-the-field style with NFL stars Patrick Mahomes II and Justin Jefferson leading the charge.
Players Collection isn’t just about eyewear—it’s a statement, a celebration of personality that doesn’t end when the game does. As Mahomes and Jefferson embody the duality of fierce competition and personal style, Oakley has developed a collection that mirrors this versatility. From gameday to the runway, Super Bowl to #styletok, Players Collection is the eyewear for those who want to be seen.
Drawing inspiration from Oakley’s iconic Montefrio and Fatcat styles, Players Collection brings the swagger of NFL tunnel walks to life with four new styles named after legendary football programs across the U.S. Each style is equipped with Oakley’s Prizm™ Lens Technology, the same lens innovation used by NFL players to enhance details and optimize contrast on game day. The eyewear, available in core styles and future seasonal collections, offer a range of subtle and bold color combinations to suit every personality.
"NFL athletes not only move the game forward on the field, they drive culture with their unique style and energy off of it. So we took inspiration from leading tastemakers in football and infused it with Oakley’s signature design DNA,” says Corey Hill, Head of Global Sports Marketing at Oakley. “Players Collection is about enabling athletes to be who they are off the field, complementing our on-field product innovation.”
The Players Collection launches on Oakley.com and select Oakley retail locations on September 5.
About Oakley, Inc.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world. The holder of more than 900 patents, Oakley is a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire greatness. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with products that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is known for its High Definition Optics®, which features unparalleled optical clarity and precision along with impact resistance and UV protection, incorporated into all of the brand’s sun, prescription eyewear and premium goggles. Oakley extended its position as one of the world’s leading sports eyewear brands into apparel and accessories. Oakley has men’s and women’s product lines that appeal to Sports Performance, Active and Lifestyle consumers. Oakley is a brand of EssilorLuxottica. Additional information is available at www.oakley.com.