OAKLEY OPENS HEADQUARTER DOORS FOR A REIMAGINED FLAGSHIP STORE
Museum of Iconic Oakley Heritage Product Opens to the Public for First Time
Thursday, April 27, 2023 — Oakley reopens the doors of one of the brand’s first retail stores based at the iconic headquarters, Oakley One Icon in Foothill Ranch, California. The brand’s reimagined flagship location is a historic destination that showcases Oakley’s DNA through a museum of celebrated products that nod to monumental moments in the brand’s history. The reimagined store will also feature an extensive selection of best-selling eyewear such as Kato, Sutro, Holbrook as well as apparel, footwear, accessories and more.
Oakley, a brand rooted in sport performance and optical innovation, was founded in 1975, and since then Team Oakley has created and designed thousands of new eyewear styles pushing the boundaries of performance and style. One Icon, built in 1997, serves as the hub for innovation where Oakley designers, employees and athletes come together to master the art of performance technology. Looking forward to the brand’s 50th anniversary in 2025, the new flagship is the first step in a new direction for the brand.
“Understanding our past is crucial in inspiring our future. Oakley's mysterious dystopian 90’s aesthetic, while iconic, was born out of a survivalist mentality, something we now face daily,” said Brian Takumi, Vice President of Soul & Creative. “We have the power to create a more positive and hopeful vision of the future, even in the face of adversity. Our vision takes its first step with the reimagined flagship store at One Icon, a space that points to the metamodern ethos of individuality, inclusivity and positivity, encouraging people to come together and welcome them into the brand.”
The flagship store at One Icon includes an all-new layout, updated lighting, and design features inspired by Oakley sport. The reimagined flagship provides a more welcoming and positive experience while driving optimum flow and functionality between the flagship and museum. Oakley’s product museum is now located in One Icon’s lobby. The product museum offers visitors the chance to celebrate the brand’s historic moments and iconic product innovations including Prizm Lens Technology, RX designs, historic eyewear silhouettes and more.
The Oakley Flagship Retail Store at One Icon provides an extensive selection of apparel, footwear, accessories, eyewear, and more, making this an Oakley fans ultimate destination. The doors officially open on Wednesday, April 26th at 9:00AM PST at One Icon, Foothill Ranch, CA 92610. To learn more about the Oakley Flagship Store’s offerings and hours, please visit Stores.Oakley.com.