OAKLEY LAUNCHES LATEST GOLF CAPSULE, FUSION COLLECTION DRIVEN BY JR SMITH

Blending innovation, performance and everyday style, the Fusion Collection is designed for golfers redefining what the sport looks like, on and off the course 

JR Smith in the Oakley Fusion Collection

Oakley is opening a new chapter in golf, one built on performance, individuality, culture, and a belief that the future of the sport is defined by evolution, not imitation.

The Oakley Golf Fusion Collection is a full head-to-toe capsule of golf eyewear, apparel, shoes, and accessories that honor the tradition of the game, while pushing style and identity forward. Driven, curated and tested by Team Oakley member and Two-Time NBA Champion turned collegiate golfer, JR Smith, the Fusion Collection portrays golf through his lens: confident, evolving, expressive, and rooted in love for the game.

For decades, golf has had its codes, quiet traditions and unspoken rules, but for Oakley Golf and JR, progress lives in the tension between respect and reinvention. The Fusion Collection doesn’t break these rules, it redefines them and expands who they’re meant for. It’s about respecting the game, and building an identity, craft and community that shapes where golf goes next. 

“Golf gave me peace. It gave me structure. It gave me something new to learn every day. I respect the game, but I also believe the game should make room for more kinds of people. The Fusion Collection is about confidence, identity, and being yourself on the course. Oakley has always been about disruption and originality - that’s what drew me in to being part of this collection,” said Smith.

Engineered for movement, precision, and adaptability, with no compromise on style, the Fusion Collection is designed to perform under pressure while allowing golfers, of all backgrounds and skill levels, to express who they are on the course. The Fusion Collection is constructed with a first-of-its-kind blend of materials and fabrics, across six pieces, enhancing stretch, comfort and style to bring a bold, forward-looking vision for golf. Welded for the future of golf, the Fusion Collection includes:

Edge Elite Golf Shoe

  • As truly reimagined golf footwear, Edge Elite is designed to seamlessly transition from off to on course so golfers can lock in their game. Featuring an inner waterproof membrane and zippered weather shield, Edge Elite will be prepared for any weather forecast. Additionally, with no laces and a new bungee pull cord system with zipper overlay, the golfer’s feet will feel a lock-down fit and desired comfort for all course terrains. 

Fusion Jacket

  • Engineered for on-course performance in any weather conditions, the lightweight Fusion Jacket features a windstop construction paired with a hydro‑free DWR finish for reliable protection against the elements. A sleek, bonded construction and tapeless zippers throughout reduce bulk while enhancing durability and optimizing mobility throughout the golf swing. Designed with practical detailing, the windbreaker includes an eyewear signifier for quick access no matter where you’re at with your round, and a bungee hem closure for a customizable fit. 

Shoeone Bag

  • Designed for seamless transition on and off the course, the Shoeone Bag features multi-pocket, convenient storage for golf shoes, eyewear, accessories and valuables. Constructed with lightweight yet protective and durable materials, the shoe bag has a full zip opening for easy access and an elastic drawcord closure to keep your gear secure. The laser cut details help the Oakley logos standout, with an additional removable patch woven label on the back for customizable styling. 

Fusion Chino

  • This modern classic golf pant is engineered for effortless movement and distraction-free durability. It features lightweight, stretch-woven fabric, sonic-welded seams and abrasion-resistant construction for full-round comfort and mobility. The Fusion Chino includes smart storage with zipped side and snap welt pockets, plus a ​ ventilated gusset for breathability. 

C1 Fusion Top

  • Built for the course, the C1 Fusion Top is a knit polyester golf shirt that meshes classic golf style with modern, innovative materials. It features a breathable jacquarded construction with body‑mapping for targeted ventilation and optimal breathability, lasting 18, or even 36, holes. The C1, V-neck open collar creates an athletic look - inspired by JR and basketball jersey collars - while ribbed sleeves and hem keep the fit secure with every swing. The shirt also includes an embedded eyewear loop, providing convenient on‑course access for sunglasses. 

Fusion Cap

  • Constructed with lightweight materials, the Fusion Cap is an innovative golf hat built with several technical features. Tech specs include laser cut details, reflective print and a front wrap breathable mesh helping with sun protection and cool airflow for the hottest of weather conditions. Additionally, the lateral holes on the side will hold eyewear throughout the round, and an elastic drawcord closure at the back makes the Fusion Cap easy to fit with ideal comfort.

With this launch, Oakley signals a bold, forward-looking vision for golf, one that invites athletes and fans alike to embrace a sport that continues to evolve through innovation, creativity, style and culture.

Pair Fusion with your favorite Oakley frames with Prizm Slate, a higher transmission lens fine tuned specifically for cloudier days and heavily shaded areas. Prizm Slate is engineered to enhance color vividness, like natural greens and blues, helping to sharpen the details out on the course.

The Fusion Collection will be available on www.oakley.com and in stores this February. 

JR Smith in the Oakley Fusion Collection

 

About Oakley, Inc.

Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world. Holder of more than 900 patents, Oakley is a culture of creators, inventors, idealists, and scientists obsessed with using design and innovation to create products and experiences that inspire greatness. Oakley is known for its High Definition Optics® technology, delivering unparalleled optical clarity, precision, and impact resistance across its eyewear and performance products. Oakley is a brand of EssilorLuxottica. Additional information is available at www.oakley.com.

DOWNLOAD JR SMITH X OAKLEY FUSION COLLECTION ASSETS.zip

ZIP 142 MB

RYANN POWELL

SENIOR SPECIALIST OF PUBLIC RELATIONS (AMERICAS), OAKLEY

 

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