OAKLEY FLOWPARK & OUTPOST LANDS IN LIVIGNO
Changing the landscape of snow
Oakley’s DNA in snow runs deep. Pioneering goggle innovation in the early 1980s to developing vision systems worn by athletes today, pushing performance forward in winter sport. That legacy now returns to the mountain in Livigno.
Oakley partners again with Mottolino Snowpark, creating the Oakley Flowpark, a purpose-built terrain designed for progression, creativity, and unlimited vibes. Open to all riders, of all levels, whether it’s your first lap or your cleanest trick, the park is built around flow-driven lines and technical elements, including kickers, a solid lineup of rails and boxes, four quarter hips, and two wall rides. This one-of-a-kind Oakley park is designed to allow riders to build, link, and evolve their runs throughout the day.
At the base of the flowpark, the Oakley Outpost lands on the Livigno Mountain. A brutalist designed dome houses the physical expression of Oakley’s DNA, where past, present, and future collide in one immersive space. Through the bunker doors, an Oakley oasis takes shape, where industrial structure and organic elements flow together as one. Oakley artifacts from the past, present, and future are presented as cultural objects that trace the brand’s evolution in snow performance.
A real-life immersion into the brands past, present and future, the Oakley Oupost houses:
PAST
THE OAKLEY MUZM: dig deep into the four decades of Oakley innovation archives in snow. The MUZM traces the brand’s journey from early breakthroughs to what’s next, starting with the original O-Frame goggle introduced in 1983, through to the A-Frame, the first goggle that started it all, engineered with High-Definition Optics® (HDO®).
PRESENT
AURA COLLECTION & FLOW SCAPE: The Aura collection introduces a dynamic dual colorshift finishes across a broad product lineup spanning eyewear, goggles, helmets, apparel, and accessories. Leading the collection is Flow Scape, a performance-ready goggle engineered to deliver Oakley’s largest field of view yet, offering a 60% wider field of vision. Unified by iridescent detailing that refracts light for enhanced visibility, the collection pairs technical innovation with bold visual impact to define modern performance on snow.
OAKLEY IN MOTION: An immersive testing space where guests can experience the full Aura and Olympic collections alongside next-generation eyewear, including Oakley Meta Vanguard and HSTN.
Exclusive T-shirt printing will be available on-site, featuring graphics created specifically for the brand house.
THE FUTURE: comes to life through immersive visor experiences inspired by Axiom and Future Genesis, giving guests a glimpse into the next frontier of Oakley vision.
“Every big event Oakley participates in, we think about how to leave a mark, a legacy behind!” said Caio Amato, Oakley Global President. “The Flowpark and Outpost are a space created for the community, where they can ride together, connect, express themselves and experience the brand in its full.”
Team Oakley athletes and members of the Oakley family will train, ride, and vibe at the Flowpark alongside the community. Riders include Ralph Welponer, LJ Henriquez, Egan Wint, Sébastien Toutant, Ståle Sandbech, Finn Bilous, Sage Kotsenburg, Finn Finestone, Kadi Gomis, and TDI crew.
OAKLEY FLOWPARK & OUTPOST
SEND IT. SHRED IT. RIDE HARD. PARTY LOUDER. BRING YOUR FLOW.
OPEN FROM 26TH JANUARY, 10:00 AM TO 3:00 PM
OPEN DAILY IN LIVIGNO, ITALY. ACCESSIBLE TO ALL GUESTS WITH A SKI PASS.
OAKLEY X METHOD 16TH FEBRUARY FEATURING TEAM OAKLEY AND MONSTER RIDERS
FOR MORE INFO CHECK @OAKLEY
