OAKLEY BECOMES OFFICIAL PARTNER OF TUDOR PRO CYCLING

For nearly 50 years, Oakley® has propelled the cycling world forward as a leader in groundbreaking inventions. In 2025, they will push the pace again as the official eyewear and helmet partner of Tudor Pro Cycling, the Swiss UCI Pro Team. This partnership unites two brands famed for their daring spirit and approach to professional cycling, to redefine speed and innovation at the highest levels of road racing.  

“Oakley and Tudor Pro Cycling are rooted in a cycling DNA defined by fearless ambition and drive to go beyond perceived limits,” said Raphael Meyer, CEO of the Team. “We’re excited to harness this and a shared Born To Dare attitude through this partnership to elevate our team to new heights this year.” 

Tudor Pro Cycling plays a pivotal role in the research and development process of developing cutting-edge designs engineered to go faster. This partnership leverages insights from world-class riders to create some of the best performance technologies in Oakley history, tailored to meet the extreme demands and high speeds of the Pro Peloton. Oakley will also serve as the official eyewear and helmet sponsor for the Swiss Team. 

“The next 50 years of cycling starts here,” said Corey Hill, Head of Global Sports Marketing at Oakley. “We welcome Tudor Pro Cycling to team Oakley and our world of innovation. Together, we will transform endless potential into epic victories, while changing the face of this sport and beyond.”     

Tudor Pro Cycling will wear an Oakley co-developed helmet and eyewear system designed for the ultimate in speed, temperature control, and protection, complete in the custom Tudor pantone red. Catch these next-level eyewear and helmets in action throughout the season starting from January 25th on the team’s thirty riders, including Team Oakley athlete and two-time World Champion Julian Alaphilippe. 

Learn more about the partnership and innovation releasing in April and follow the ride @oakleybike and @tudorprocycling. 

About Oakley® 

Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world. The holder of more than 900 patents, Oakley is a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with products that world-class athletes around the globe depend on to compete at the highest levels. Oakley extended its position as one of the world’s leading sports eyewear brand into apparel and accessories, developing men’s and women’s product lines that appeal to Sports Performance, Active and Lifestyle consumers. 

About Tudor Pro Cycling 

Swiss, Human, Performance 

Tudor Pro Cycling is a Swiss professional Road Cycling Team based in Sursee, Switzerland. Launched in 2022 at the initiative of double Olympic Champion Fabian Cancellara, the Team is set to take the world of professional road cycling by storm thanks to a daring new approach to the sport. Tudor Pro Cycling is made of a UCI Pro Team and a Development Team. In 2025, 45 riders from 11 nationalities – including 13 Swiss men – will be racing at the highest level of road racing.