MIRRORING GREATNESS: OAKLEY® RELEASES XEUS_AG, A REFLECTIVE RENDITION OF THE BRAND’S DISRUPTIVE XEUS SUNGLASS

Oakley® releases XEUS_AG, a new iteration of the brand’s game-changing Xeus sunglass launched during the Tokyo Games, now featured in a striking silver colorway. XEUS_AG, inspired by the chemical element name for silver, depicts the quest of the warrior for self betterment and seeking strength from within.

The original Xeus provided inspiration for high performance athletes to tap into the mindset of a god and image of a warrior as they prevailed against the physical and mental challenges of Olympic competition. Now, XEUS_AG pushes us to look inward, rather than at the opponent, to achieve greatness while empowering thoughtful and reflective breakthroughs in sport and beyond.

XEUS_AG is part of Oakley’s lineup of sunglasses enabled by PhysioMorphic™ Geometry, which allows for a  lens design unlike anything ever seen with organic curves for optimized coverage and built-in frame-like retention. The distinctive lens shape with Prizm™ Lens Technology features a two-tone chromatic treatment for a unique, vibrant look engineered to enhance color and contrast to see more detail. 

“The original Xeus helped to set the stage for our latest in high performance eyewear - XEUS_AG,” said Nick Garfias, Oakley VP of product design. “The disruptive and progressive design is specially crafted to allow you to be the best version of yourself, beyond the bounds of sport. Each detail, from the unique Physiomorphic Geometry, to the Prizm Lens technology and colorway, is extremely intentional. Greatness starts from within, and XEUS_AG was developed as a resource and reminder to achieve just that.”

XEUS_AG will be available in limited quantities in a bespoke, multi-purpose display case packaging starting July 15 on Oakley.com and in select Oakley stores.