INTRODUCING OAKLEY META GLASSES: AMPLIFYING HUMAN POTENTIAL

Since 1975, Oakley has pioneered sport and culture through breakthrough technology and future-forward design. And now, Meta and Oakley are teaming up to deliver a brand-new category of Performance AI glasses. ​ 

Oakley Meta glasses are a new product line that will combine Oakley’s signature design DNA with Meta’s industry-leading technology to give you deeper insights into your physical capabilities and help you share your biggest wins—on and off the field. The line will launch in a new global campaign starring Team Oakley athletes: World Cup winner Kylian Mbappé and three-time Super Bowl MVP Patrick Mahomes. ​ 

“For 50 years, we’ve been pushing the boundaries of what is possible, obsessed with solving unsolved problems,” said Caio Amato, Global President of Oakley. “Together with Meta we are setting new bounds of reality – It is not only about pushing forward performance, but also about amplifying human potential as never before. And this is just the first chapter of a new era for sports.” ​ 

“This marks a bold new chapter in our wearables journey. With Oakley’s iconic design legacy and Meta’s breakthroughs in AI and spatial computing, we’re setting a new standard for the industry,” said Rocco Basilico, Chief Wearables Officer at EssilorLuxottica. “It’s part of a broader multi-brand, multi-technology strategy that reflects the scale of our ambition: to build a connected eyewear category that spans lifestyles, communities, and use cases. We’re combining design, utility, and emotion to deepen human connection and unlock new potential through the lens of every brand we touch. And there is far more to come.” ​ 

Introducing Oakley Meta HSTN ​ 

Our first product for athletes and fans alike, Oakley Meta HSTN (pronounced HOW-stuhn) combines bold aesthetics with cutting-edge tech. Capture the action completely hands-free with the built-in camera and share your unique POV. ​ Get pumped up with your favorite playlist, listen to podcasts, and more, thanks to powerful open-ear speakers seamlessly integrated into the frames. And with an IPX4 water resistance rating, you can push yourself to the outer limits of your potential. ​ ​ 

"Glasses have emerged as the ideal tool for people to listen to music, capture videos, and get the help of a powerful AI assistant”, said Alex Himel, VP of Wearables at Meta. “We’re proud of the success of Ray-Ban Meta glasses and excited to now expand our work with Oakley, the most iconic eyewear brand in sports innovation. Our teams have been working together for years to understand the unique needs of athletes, and we can’t wait to deliver new experiences that integrate into their everyday life, both on and off the field.” 

Oakley Meta HSTN is taking the game to the next level with features that represent the evolution of AI glasses: ​ ​ ​ ​ 

Design Details ​ 

Select pairs of Oakley Meta HSTN glasses come with Oakley® PRIZM™ Lens technology, one of the most advanced innovations in lens design. By decoding how the brain and eye process light, Oakley engineered a way to enhance vision and amplify contrast across changing light and weather conditions. This revolutionary technology fine-tunes the light spectrum, amplifying color while filtering out visual noise. Proprietary PRIZM™ dyes manipulate light at a molecular level, enhancing detail and transforming your surroundings into vivid, high-definition clarity. This allows subtle visual cues to come sharply into view, helping wearers see more, react quicker, and perform at their peak. ​ ​ ​ 

Of course, it’s good to have options. That’s why we’ve put together a lineup of six frame and lens color combos, all Rx-ready so you can pick the perfect pair: 

We’re kicking off with a Limited Edition Oakley Meta HSTN that honors 50 years of Oakley design, while charging into a new era of innovation, featuring gold accents and gold 24K PRIZM™ Polar lenses. 

Product Availability ​ 

The Limited-Edition Oakley Meta HSTN will be available for preorder starting July 11, with the rest of the collection dropping later this summer. Oakley Meta HSTN will be available in the US, Canada, UK, Ireland, France, Italy, Spain, Austria, Belgium, Australia, Germany, Sweden, Norway, Finland, and Denmark. ​ We're also working to bring Oakley Meta HSTN to Mexico, India, and UAE later this year.

Get a first glimpse of Oakley Meta HSTN in a global campaign featuring elite athletes from Team Oakley and beyond—from Gabriel Medina checking out the surf before carving lines, to athlete J.R. Smith judging the wind on the golf course, Ishod Wair and Boo Johnson skating different spots and capturing it all, and Bicho Carrera operating on another altitude. The next evolution of AI glasses will also debut at marquee sporting events, starting with Fanatics Fest June 20 – 22, followed by UFC International Fight Week, June 25 – 27, with more to come this year. ​ ​ 

Learn more about Oakley Meta HSTN and sign up to be among the first to know about availability on Oakley.com and Meta.com 

Peak Performance ​ 

Oakley Meta glasses are the latest chapter of a multi-year partnership between Meta and EssilorLuxottica. Meta and Oakley’s work is rooted in years of joint development, ground-up engineering, and an understanding of what drives athletes. We can’t wait to see how they change the game.

KYLIAN MBAPPE WEARING OAKLEY META HSTN WARM GREY PRIZM RUBY LENSES

PATRICK MAHOMES WEARING OAKLEY META HSTN LIMITED EDITIONGABRIEL MEDINA WEARING OAKLEY META HSTN WARM GREY PRIZM RUBY LENSES

BOO JOHNSON WEARING OAKLEY META HSTN WARM GREY PRIZM RUBY LENSES

JR SMITH WEARING OAKLEY META HSTN BLACK TRANSITIONS AMETHYST LENSES

OAKLEY META HSTN LIMITED EDITION

OAKLEY META HSTN WARM GREY PRIZM RUBY LENSES

OAKLEY META HSTN BLACK TRANSITIONS AMETHYST LENSESOAKLEY META HSTN GROUP SHOT