DAMIAN LILLARD SIGNATURE SERIES OAKLEY LATCH™ PANEL: LIFTED BY THE PEOPLE

Building on its rich basketball legacy, Oakley partners with NBA star and Team Oakley athlete Damian Lillard to launch the second iteration of his signature series eyewear. The release is accompanied by a campaign featuring an original track by DAME D.O.L.L.A. himself. The Damian Lillard Signature Series Latch™ Panel boasts a bold, striking design that captures Dame's duality as both a basketball icon and a recording artist.

Dame D.O.L.L.A.'s original track for Oakley is a spoken piece that delves into themes of sport, music  community, and the unwavering foundation of love and support that fuels his journey. The track connects his dual passions as an artist and an athlete, illustrating how the discipline and dedication in basketball mirror the creativity and expression in music. With the spoken word approach, Damian Lillard emphasizes the depth of his message, highlighting the profound impact of his roots. The track showcases how the court and studio are intertwined realms of inspiration and growth.

"Teaming up with Oakley once again to create a new version of my Signature Series Latch Panel has been an incredible journey," says Damian Lillard. "This collaboration allowed me to combine design elements that truly reflect my experiences and growth as both an athlete and an individual, on and off the court. One of my deepest passions is music, and having the opportunity to get back into the studio for this campaign was cool. I'm excited to announce that an original Dame D.O.L.L.A. track will be released alongside this latest Signature Series Latch Panel, merging my love for basketball and music in a meaningful way."

Featuring a full-rim, gray-ink frame crafted from lightweight yet durable BiO-Matter, the eyewear's monochromatic design is enhanced with gunmetal deco plates and debossed satin chrome ellipse logos. These elements evoke the sleek silver of a retro microphone and the glossy allure of a vinyl record, capturing the essence of Dame's dynamic career on the court and in the studio.

Designed for ultimate comfort, the studio-ready eyewear features a three-point fit, adjustable nose pads, and removable glare-blocking side shields that reveal a convenient Latch mechanism to clip the frame securely to clothing. Powered by Prizm™ Lens Technology, the lenses enhance color and contrast, and boast a distinctive Dame D.O.L.L.A. etch at the top center. The Damian Lillard Signature Series Latch Panel comes complete with a custom microbag and box sleeve printed with the Dame D.O.L.L.A. logo.

“Damian is a talented and multifaceted star, and our goal was to infuse his personal passions into the design of his new Signature Series Latch Panel,” says Corey Hill, Vice President and Head of Oakley Global Sports Marketing. “With its music-inspired design and Oakley’s cutting-edge Prizm™ lens technology, the Damian Lillard Signature Series Latch™ Panel is a testament to our commitment in crafting functional, stylish eyewear that aligns with the vibrant, fashion-forward culture of basketball.”

The Damian Lillard Signature Series Latch™Panel launches on Oakley.com and select Oakley retail locations on October 22. For more information on the Damian Lillard Signature Series and Team Oakley, please visit Oakley.com.

About Oakley, Inc.

Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world. The holder of more than 900 patents, Oakley is a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire greatness. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with products that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is known for its High Definition Optics®, which features unparalleled optical clarity and precision along with impact resistance and UV protection, incorporated into all of the brand’s sun, prescription eyewear and premium goggles. Oakley extended its position as one of the world’s leading sports eyewear brands into apparel and accessories. Oakley has men’s and women’s product lines that appeal to Sports Performance, Active and Lifestyle consumers. Oakley is a brand of EssilorLuxottica. Additional information is available at www.oakley.com.