CINELLI x OAKLEY IN THE PURSUIT OF FLOW: FIRST COLLABORATION DROPS LIMITED EDITION CYCLING EYEWEAR
Each Pair Features a Unique Race Worn Design, With No Two Alike
Cinelli, the Milan-based cycling company that redesigns the limits of performance, and Oakley®, renowned for 50 years of innovation in sport culture, drop their first-ever collaboration that transforms cycling into a journey of discovery. The Cinelli x Oakley Latch Panel and Eye Jacket Redux glasses feature an intentional ‘Race Worn’ design, inspired by the commitment to, passion for, and fatigue from biking. This distressed look is achieved through a unique tumbling process, resulting in distinct scratches making each piece one-of-a-kind and as unique as the ride.
With a common heritage in prestigious cycling Grand Tours, Cinelli x Oakley reflects a protopian vision for the future of cycling—one that values creativity and joy over competition. The collection comes to life with Taylor Phinney, former professional road racer, whose relationship with cycling was once rooted in performance and now reflects a deeper connection to nature and exploration.
“The bike is just a toy. A toy for children or adults. The more we ride, the more we grow and the more comfortable we become in our pursuit of flow,” said Taylor Phinney. “The paths we trace in the earth begin to hold a dear place within us and we move beyond merely cutting weight and chasing power numbers. Instead, we transform into one with our bicycles and through this machine, we progress towards a protopia.”
Made for versatile escapades, the Cinelli x Oakley Latch Panel features a full-rim shield lens and a signature latch hinge, complete with removable side shields to block out glare and distractions. The striking black Race Worn colorway is paired with Prizm™ Road Black lenses, enhancing contrast on road surfaces. For off-road adventures, the Cinelli x Oakley Eye Jacket Redux is the go-to companion. The bold, familiar silhouette gets the rebellious Cinelli touch with an off-white Race Worn colorway complemented by Prizm™ Grey lenses. Both eyewear designs come in a custom micro bag and box sleeves.
“Race worn is a symbolic process representing the journey. Every individual goes through their own journey. And each journey is different. The Race Worn process is crafted by hand where no two are exactly alike. Very similar to the human race,” says Brian Takumi, Oakley’s Vice President of Creative and Soul.
The collection includes a Raceworn Nemo Gravel Bike not for sale, handbuilt at Cinelli's Milan HQ with Oakley's off-grid ethos.
"This collaboration with Oakley represents a perfect synergy between two iconic brands that share a passion for innovation, performance, and pushing the boundaries of design", states Victor Luis, Chairman and owner of Cinelli. "Together, we’ve created products with soul that celebrate the distinctive spirit of our cycling journey and modern craftsmanship."
The limited-edition Cinelli x Oakley collection, available starting February 27th at select Oakley and Cinelli retail locations and on Cinelli-milano.com and Oakley.com.
About Oakley, Inc.
Established in 1975 and headquartered in Southern California and Milan, Oakley is one of the leading product design and sport performance brands in the world. The holder of more than 900 patents, Oakley is a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire greatness. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with products that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is known for its High Definition Optics®, which features unparalleled optical clarity and precision along with impact resistance and UV protection, incorporated into all of the brand’s sun, prescription eyewear and premium goggles. Oakley extended its position as one of the world’s leading sports eyewear brand into apparel and accessories. Oakley has men’s and women’s product lines that appeal to Sports Performance, Active and Lifestyle consumers. Oakley is a brand of Luxottica. Additional information is available at www.oakley.com.
Oakley® and Prizm™ are trademarks of Oakley, Inc.
© 2022 Oakley, Inc. All rights reserved.
About Cinelli
Founded in Milan in 1948, Cinelli is the world’s leading performance cycling lifestyle brand. Over 75 years of rich history including 28 Olympic Gold Medals, countless Tour De France and Giro D’Italia victories, design awards and exhibitions, Cinelli has developed a unique mix of manufacturing know-how, creative collaboration and cultural significance. These three areas of excellence allow Cinelli to operate outside the rigid categories and constraints of the mainstream cycling market, and instead work to continuously redesign the cultural limits of performance cycling. Additional information is available at www.cinelli-milano.com.
