BRACE FOR THE BEACH COMMUTE: OAKLEY® AND SATURDAYS NYC® TEAM UP
SURF LIFESTYLE LABEL SATURDAYS NYC JOINS FORCES WITH OAKLEY TO CREATE BEACH-READY COLLECTION, INSPIRED BY VINTAGE SURFING AND URBAN LIFESTYLE
Tuesday, June 13, 2023 — Saturdays NYC, the renowned lifestyle collective rooted in surf culture and known for their reinterpretations of menswear classics, has joined forces with sport design and innovation brand Oakley to drop an epic collaboration that strikes the balance between city and beach living.
Saturdays NYC combines surfing, design, music, skateboarding and coffee culture into a lifestyle that resonates with free spirits around the world. With this same vision shared by Oakley, the two brands collaborated to show that surfing is much more than a sport: it’s a way of life that blends travel, culture and a rebellious spirit, which exists in the DNA of both brands.
The collection is inspired by the retro vibes of surf culture, which satisfies the eyes, mind and heart, bringing a touch of California surf lifestyle not just to New York City, but to the entire world.
Leading the collaboration is Oakley Hydra, reinterpreted by Saturdays NYC with vibrant Prizm™ Ruby lenses that tune in color and tune out distractions. The frames include a custom Saturdays NYC etching on the front of the lens. An apparel line-up featuring a hoodie, tees and boardshorts rounds out the collaboration. All are designed to take you straight from your morning commute to post-work ocean time.
“Partnering with Saturdays NYC for us meant bringing to life our shared passion for the beach lifestyle,” said Brian Takumi, Oakley’s VP of Brand Soul. “This collaboration allows us to showcase the best of both brands and create a window for our customers to surf their way from the city directly to the waves.”
“Saturdays NYC lies at the core of surf culture, living and breathing the beach way of life. We found Oakley in our shared love for the waves, and we could not wait to ride this one together,” added Colin Tunstall and Morgan Collett, Co-Founders at Saturdays NYC.
The Oakley x Saturdays NYC eyewear and apparel collection will be available for purchase starting June 15th, 2023, on Oakley.com and SaturdaysNYC.com, as well as in Saturdays NYC Crosby St. store in New York, Japan and Australia locations, selected retailers (MR Porter, SSENSE) and Oakley stores:
- Foothill Ranch Store, Lake Forest (USA)
- Fifth Avenue, NY (USA)
- Third Street Promenade, Santa Monica (USA)
- Fashion Show Mall, Las Vegas (USA)
- Lincoln Road, Miami (USA)
- Irvine Spectrum Center, Irvine (USA)
- Oakley Cadorna, Milan (Italy)
- Shibuya, Tokyo (Japan)
- Harajuku, Tokyo (Japan)
- Osaka (Japan)